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Smooth. Clever. Colorful. Hilarious. These words are often used to describe Sam Adams as a comedian, public speaker and Master of Ceremonies. In 2001, he stepped in front of a microphone to perform stand-up comedy for the first time – at age 41. Eight years later, the former award-winning sports journalist was inspired to start a full-time career in entertainment after winning at the 2009 Great American Comedy Festival.
During a career that lasted nearly 25 years, he established himself as one of Denver's premier sports journalists – voted by his peers as Colorado's “Print Journalist of the Year” in 2003. His work has been featured in print and video for The Denver Post, The Charlotte Observer, Rocky Mountain News and Colorado AvidGolfer magazine. His resume also includes television appearances on ESPN, Fox Sports, CBS and NFL Network. In 2014 he returned to the media, giving sports commentaries (Sports A to Z) for Denver's NBC affiliate KUSA-9NEWS. In 2013 he authored a book featuring highlights from his career in sports journalism titled, 'If You Don't Believe Me: Lessons Learned From Listening To The Greats.'